New York City, 27 February 2019: The Plastic Packaging Market size is anticipated to reach USD 416.2 billion by 2026. In 2017, the bottles segment dominated the global market, in terms of revenue. Asia-Pacific is expected to be the leading contributor to the global market revenue during the forecast period. A significant increase in disposable income, changing lifestyles, and improving living standards have increased the demand for food products, consumer electronics, and retail products among others, which supports the market growth.
Initiatives by market players to offer innovative products in the market, communicate brand values, and create brand differentiation also drive the market growth. Other driving factors include growing middle class population, and increasing penetration of e-commerce platforms. The significant growth in e-commerce and rising consumer demand for consumer goods has resulted in growth in packaging segments such as protective packaging, flexible pouches and innovative bottles. Increasing demand from developing nations, and technological advancements are factors expected to provide numerous growth opportunities to the market players during the forecast period.
Large brands are focusing on personalized and customized plastic packaging to create an impact on consumers and enhance brand awareness. Packaging enables companies to differentiate brands and offer personalization. Packaging can provide links to information about the product, both enhancing the product and providing details about its provenance. Plastic packaging enables enhancing of brand power for global brands and offers an effective method to compete with private label and emerging local players. Growth in digitalization offers consumers access to vast and detailed information. Communicating brand values effectively and enabling product differentiation is a major factor driving the growth of the plastic packaging industry.
Asia-Pacific generated the highest revenue in the plastic packaging market in 2018, and is expected to lead the global market throughout the forecast period. The increasing population in the region coupled with growing disposable income has increased the sale of food and beverages, apparel, and consumer goods, driving the market growth. Consumers in the region are increasingly opting for packaging that is easy to use and convenient to transport. Smaller, lighter and easily disposable packaging is being used to make consumption-on-the-go easier. The growing healthcare, retail, and pharmaceutical industries in countries such as China, Japan, and India support the market growth.
The well-known companies profiled in the report include Mondi Group, Berry Plastics Corporation, Sonoco Products Company, Amcor Limited, DS Smith plc, Bemis Company, Inc., NatureWorks LLC, Consolidated Container Company, Reynolds Group Holdings Limited, and Alpla Werke Alwin Lehner GmbH & Co. KG. These companies launch new products and collaborate with other players in the global plastic packaging industry to innovate and launch new products to meet the increasing needs and requirements of consumers.
No comments:
Post a Comment