New York City, 14 January 2019: The wireless in-flight entertainment market is assessed to be USD 1,012.2 million in 2017, a remarkable growth that is set to continue over the next decade. This expansion has been influenced by the factors such as increase in international tourism, manufacturing of new aircraft and growing public demand for air travel. The development of the civil sector in developing countries has also led to a direct increase in demand for new airplanes. This directly impacts the market for in-flight entertainment since they must be fitted with at least some form of in-flight entertainment. The growing popularity of air travel is anticipated to be a key driver of market growth over the next decade. The international market for Wireless In-flight Entertainment is projected to grow at a CAGR of 15.4% till 2026 as per the report published by Polaris Market Research.
The major aircraft fitment types considered in this analysis are the line and retrofit. Though the retrofit market is presently larger, connectivity providers and hardware suppliers are increasingly shifting to the line fit market. This is because demand for wireless in-flight technology on narrow-body aircraft is set to grow remarkably over the next decade.
Airline companies are replacing their ageing narrow body fleets with newer and more energy efficient models such as the 737 max and the A320 Neo which can also provide a better flying experience. These aircrafts will be upgraded with the latest wireless in-flight entertainment systems, hence increasing demand for W-IFE(Wireless In-flight Entertainment) across the globe. The BYOD (Bring Your Own Device) movement has also helped commercial airline by disregarding the in-flight entertainment systems set up in the back seat hence, reducing the weight of the airplane and fuel cost.
The communication and in-flight connectivity sectors of the W-IFE market are projected to grow in the coming years. Airline companies are developing new ways to implement applications that will allow controlled access to the internet for passengers during flight. To achieve this objective, major players within the wireless in-flight entertainment industry such as GoGo, Zodiac airspace, and Honeywell International are investing in the innovative air to ground and satellite systems which will improve internet quality on aircraft. This trend signifies a development in this field and new innovations in connectivity and communication.
From a regional perspective, in-flight entertainment in emerging regions where consumers have large disposable incomes such as the Asia Pacific is growing at a significant rate. North America currently holds the largest market in the Wireless In-flight Entertainment market as travellers in the developed economies or regions are more motivated towards air travel expenditure, chiefly for their non-stop connected travel between destinations.
The Asia Pacific region is set to receive a large number of new aircrafts, accounting for maximum growth by 2026. It is expected that China will be one of the biggest markets in this region due to favourable changes in the country’s legal framework regarding the acquisition of aircraft. Furthermore, increasing passenger traffic and the adoption of innovative business strategies are set to turn this region into one of the world's leading markets for wireless in-flight entertainment.
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